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There are thousands of people challenging their governors to end the lockdown. But what the news doesn’t show are the hundreds of thousands or millions of people happy to hunker down. to stay home even when States open the doors to commerce. Indeed, many of them may be reluctant to head out for any discretionary spending until after a vaccine is fully distributed. How well businesses prosper will rely in part on the type of business they run. Some factors are: Where are they located, city, suburb, or rural community What kind of business are they? Face to face interactions with customers may be more difficult in the after COVID- period.
For landscapers, the environment won’t be too bad but for restaurants things are going to be tough. Do you sell essential products or services or is your product/service mix more discretionary? In the not-distant future businesses that can deliver to the customers’ doorstep without a lot of interaction, complete a transaction without an Lebanon Phone Number Data exchange of currency and provide essential or non-essential services quickly and easily will be most likely to prosper. Some of the habits consumers are forming now will carry over once a sense of normality, whatever that is, arrives. Steps to take during and after COVID- Staying in business is job number one for right now. The US Chamber of Commerce has a list of agencies, state and federal, that can help you get through the tough times you’re experiencing now.
Show customers you care. If you have a store, clean, and disinfect regularly. Provide disinfecting wipes at the door and a container to discard them easily. If you provide service at the customers home, have your COVID- policy conspicuously posted on your website or present it to the customer when you arrive on their premises. Such consideration will pay dividends for a long time to come. Increase your marketing A crisis is no time to back off your current marketing plans. In fact, you should double down. Your competitors are probably thinking about cutting back too. Let them. You can make great strides against them while they’re hunkered down.
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