This is where trust plays a big role

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Therefore, keep an eye on current Google changes and SEO trends and update your website regularly. The good news first: many trends from 2022 will remain relevant this year; some of them come to the fore. Read this article about what you should consider when it comes to search engine optimization in 2023. Content and EAT score Core Web Vitals Rich snippet optimization Mobile first Video Content: TikTok 1. Content and EAT score The following still applies: Content is king ! If you want to rank well, you have to provide users with useful, correct and up-to-date information for their search query; i.e. content with added value and uniqueness.


The quality of the content is crucial for the ranking. Google emphasizes India Car Owner Phone Number List this again and again. Therefore, the EAT score will remain relevant in 2023, in which Google has determined exactly which factors determine the content quality of a website. EAT stands for Expertise – Authority – Trust. The score evaluates websites and content for which a recommendation could have a negative impact on users. This particularly affects topics with sensitive YMYL (Your Money or Your Life) content, such as in the areas of health or finance. Therefore, statements, for example, should always be backed up with facts and statistics.




But even if you don't belong to this topic group, you should always value current and high-quality content, because good content not only ensures traffic and more conversion , but also strengthens your brand. 2. Core Web Vitals What began in 2021 continues to keep website operators on their toes: the Core Web Vitals. The user experience and page experience (mobile-friendly, https) are still important ranking factors. The Core Web Vitals are key figures for: Largest Contentful Paint (LCP): This indicates the loading time for the content that is first visible to the user on the page. First Input Delay (FID): The first input delay is the time until the user can carry out the first possible interaction (e.g. click) with the website.