Creating a hub-and-spoke model

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You should also seek to provide useful and relevant information (just like you do with SEO) and establish authority and credibility. AI Tools – In addition to search intent, consider using AI-driven SEO tools and AI in SEM such as Surfer SEO and Jasper.ai. These tools are becoming increasingly important in optimizing marketing campaigns and understanding search intent. Google Algorithm – Google is constantly updating its algorithm, and many of its ranking factors are unknown to marketers, making it difficult to determine exactly how to rank.

While there are small updates every day, you'll want to albania number datasetcore updates once or twice a year. Preference for expertise – Google has always favored content that is relevant and trustworthy, but since it plays a big role in how content is displayed, it’s crucial to become an authority on a topic. It’s important to understand what this expertise is and find ways to leverage it.for popular content areas your company understands can help create original content, such as research, that can be cited and linked to.

Zero-click searches – , 57% of mobile searches and a quarter of desktop searches leave the SERP without clicking on an organic or paid result. This could mean the searcher didn’t find the information they needed, or they got the information they needed in their search and didn’t require a click, such as a concise featured snippet. While these may not increase traffic, zero-click searches can help increase visibility (because you’re at the top of the SERPs) and build credibility.