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WhatsApp Messenger – The perfect tool for Promote local business with more than 70 million Russians. In addition, WhatsApp – the most popular messenger in Russia, which is used 87% of the Internet audience in Russia.
As the main messenger, WhatsApp chooses the most solvent audience - people aged 25 to 60 years. That is why WhatsApp in 2022 should be used as an alternative to traditional SMS and email newsletters.
WhatsApp statistics for 2022
IntiteMass mailing of messages On customers in WhatsApp help various services. For example, Revvy service works simply and efficiently - the client base is outloaded from the CRM system and shopify website design is divided into groups. For each group of clients, an individual offer is created.
With the help of sending in WhatsApp, you can remind customers that they have not visited your beauty salon for a long time, talk about profitable promotions or request feedback.
7 facts why e-mail and SMS mailings are worse than WhatsApp
1. The cost of SMS and e-mail-mail is higher, and the opening of messages is lower
The average cost of sending for 1 000 users is 600 rubles. The opening and conversion of SMS and letters is approximately 5-15%, according to Mindbox.
WhatsApp is the most popular messenger, which is used by more than half of Russians, 70% of them use the messenger every day.
Openingsends WhatsApp messages – absolute leader among messengers and social networks. The TextBack platform conducted a study 1.5 millions of mass mailings to the matt - youI’m cunn’t like WhatsApp’s opening up to 90%.
Opening WhatsApp mailings in comparison with SMS and E-mail for 1 week
2. High level of trust in WhatsApp
Basically, the messenger is used to communicate with close people - family members and colleagues. In addition, WhatsApp has one of the lowest spam levels. These factors increase the likelihood that your mass mailing will open up most, and also read and even respond without fear of running into scumbags.
3. Optimal speed of delivery
Agree, most people do not check email every day. Communication via SMS has gone a long time, so people may not open the message tab in a smartphone for weeks and months.
WhatsApp is a messenger that users use on a daily basis. Do you need to quickly convey the information to the client and be sure that the news about discounts or changes in the mode of operation of the institution will be seen? Choose mailings of emails to the customer base in WhatsApp and do not worry about the result.
E-mails are more suitable for an online business, which is important to write dimensional emails to its clients. For a local offline business, the ideal solution will be the marketing of WhatsApp messages
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