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Programmatic AgencyHow does it work for your Ecommerce?PUBLISHED ONJANUARY 20, 2024BY ENG. PABLO M. SUAREZWithin digital marketing, paid advertising is one of the most used strategies. way to design campaigns and one of the fastest growing are those proposed by programmatic agencies .These agencies offer a service called programmatic purchasing that, although it has existed for a long time, has been strengthened in.

Recent years at the pace of technological advancement and thanks Tunisia WhatsApp Number to the contribution of AI, Big Data, CRM, etc.Thanks to the data collected by the aforementioned technologies and increasingly efficient automations, programmatic buying has gained a prominent place by offering precise focus and reaching the right audience at the right time.A novelty, within Programmatic Buying, are specific campaigns for online sales or e-commerce stores.« ROI Revolution's latest State of the Digital Market Survey found that.





Percent of marketers expect to increase or maintain programmatic ad spend. » SourceNeil PatelOperation of a Programmatic Advertising Agency Programmatic advertising agencies are responsible for optimizing advertising campaigns through the use of advanced technologies. Its operations includData and audiencThe agency collects and analyzes audience data in real time. This data includes demographic information, browsing behaviors, and purchasing patterns.SegmentationUsing advanced algorithms, the agency segments the audience into specific groups. This allows for precise personalization of advertising messages.