Create buyer personas Buyer personas

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There are the parents of children who are more concerned with the structure, the parents of adolescents who care about a pedagogical project that directs their children to a good university, among other profiles. Knowing potential students and their parents better is the first step to a well-targeted strategy. Consider geographic boundaries Distance learning institutions may not need to worry about this, but for on-site schools and colleges, location is a factor that makes a difference in segmentation.


For example, a school that is only present USA WhatsApp Number Data in one city or state can use some regionalisms in its communication to create greater proximity with the local public. Furthermore, when segmenting the public with paid media tools on the internet, you will know the regions that are most interesting. Thus, you will not need to spend to reach an audience that is unlikely to enroll in your institution. Take your offers into account It is not difficult to imagine that the profile of the student who wants to do humanities is different from the student who wants to enroll in an exact sciences course. In the same way, the person who seeks an English course to perfect what they have already learned is different from the person who has not yet had contact with the language.





Look, they are student profiles that fit different offers at an institution. In this case, it is great to gather some characteristics of the potential students of each course to know what may work best with them. Create buyer personas Buyer personas are semi-fictional characters that represent the ideal student for your institution. These are created based on real data collected from current students or on market research with people who fit that profile.  These characters upload information such as demographics, information consumption habits and personal problems, interests and goals. The more details people have, the easier it will be to discover how your EI can help them.